Saturday, April 29, 2017

How BJP won MCD Election 2017?

The landslide victory of the BJP in the MCD is the result of well planned strategy prepared with precision on scale of state level election.

In the Delhi assembly election 2013 in which no one had got full majority and the BJP had emerged as single largest party with 32 seats. The BJP had declined to form the government, therefore AAP had formed government with the outside support from the Congress.

Barely two and a half months the president rule had been imposed in February 2014 in the Delhi after the resignation of Kejriwal, when the assembly rejected Janlokpal but the assembly has been kept under suspended animation it means there was an option, if any body want to form the government, to form the government. But no any party was ready to form the government in national capital.

The AAP had tried that the election for the Delhi elections will held with the general election, that was held in April 2014, in which the BJP had won seven parliaments seats in Delhi due Modi wave.

The Delhi had gone to poll for the assembly election in February 2015 in which the AAP had swept 67 seats.

It was needed to re-establish the control in Delhi after the party had won just three seats in the Delhi assembly elections 2015 two years ago.

For the MCD election too the BJP, which held recently, went back to a campaign that had been built around the popularity of the PM Modi.

Here are key point that led BJP to victory :

— Fielded new faces to neutralise anti-incumbency 
While the BJP has been ruling MCD for the last two term but the three corporatoins had failed on numerous counts during the decade long rule.

To rule the civic bodies for the third time the party wanted that not to give opposition any chance of anti-incumbency. Keeping that in mind the BJP sacked almost all its sitting councillors.

Therefore it fielded new faces in 267 seats out of 272 wards in all the three NDMC,EDMC,SDMC for which the election held. The party had made it clear that even no any families members of the sitting councilors would be fielded and it had also fielded the candidates only who belonged to that area in every ward.

The party planned well to campaign around the PM Modi and against AAP's two years rule to neutralise anti-incumbency.

— Senior party leaders involved in campaign
The party seniors minister like Rajnath Singh, Venkaiah Naidu, Uma Bharti and Smriti Irani were campaigned for the MCD. Many seniors leaders of the party, who was involved in the preperations for the MCD elections, were asked to stay back in the national capital and not to attend the national executive meeting of BJP in Bhubneshwar, Odisha which held earlier this month.

— Top leadership supervised every part of the election
Every part of the MCD election supervised by the top leadership of the party and also Mr. Amit Shah himself hold multiple meetings last month to laid down stringent guidelines. Also a core team, that included central minister like Nirmala Sigharaman, Jitendra Singh, Sanjeev Balyan and Vijay Goel, had been set up to supervise the preperations for the MCD elections.

— Manoj Tiwari, Delhi BJP President and Target Poorvanchalis
The decision of BJP to appoint Bhojpuri actor turned politician Manoj Tiwari as the chief of BJP Delhi unit worked well in attracting the Poorvanchali vote, who is now a key player in the Delhi politics.

BJP had given tickets to 34 Poorvanchalis for first time, including some candidate from slums. It was a big step that helped the party win in areas like Trilokpuri West, where people had never vote for the BJP.

During their campaign, Manoj Tiwari appealed to the Poorwanchalis who is living in Delhi to vote for the BJP as their families had voted in Uttar Pradesh and Uttarakhand. Staying at night in slums and villages during their campaign by Manjo Tiwari also helped the party.

— Modi government policy and schemes
The unauthorised colonies, JJ colony and slum have large number of Poorvanchali population who have voted AAP to power in the Delhi assembly election 2015. The effect of demonetisation, clubbed with focus on Poorvanchali community, seems to have helped the party in gaining votes in the slums, JJ and unauthorised colonies.

The Modi government pro poor welfare schemes such as Mudra Yojana, Jan Dhan scheme and Ujwala scheme helped the BJP in retaining its votebank that increases 3.9% over the 2015 assembly polls.

The pro-poor welfare schemes by PM Modi seems to have helped the BJP making inroads in the wards where the party had performed poorly earlier and also where the delimitation was expected to favour its rivals.

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